Gaming Friday is a promotional offer for users who make in-game purchases to take part in a lottery with prizes of 1,000,000 OKs. The offer’s purpose is to increase traffic and the amount of in-game purchases.
Offer mechanics
Games participating in the offer are announced in the Games on OK group. A post announcing the start of an offer gets OK traffic. The results of the offer are announced on Monday: 1000 players will be selected randomly, and each of them will receive 1000 OKs.
Requirements for offer participants
To participate in the offer, complete three following steps:
- Go to https://jira.apiok.ru/odkl_promo page and create a JIRA request which includes “Gaming Friday” in its name. Write “Gaming Friday. [Application name]” in the “Application Name” field.
- Launch the internal promotion in the game itself, and keep it running for the entirety of the Gaming Friday period. This should increase in-game OK payments by at least 1.5 times compared to days when the promotion is not running.
- There will be a special post in our Games on OK group. It must be reposted to the official group for your game.
- Offer must be active from to .
- On first sales day a notification must be sent no later than 12:00 MSK, it’s screenshot must be attached to your JIRA task and offer must be promoted in your game either on main screen or on in-game store page.
- Request must be sent at least three days prior to gaming friday.