In addition to images, interactive gif format can be used to promote games in the News Feed. It also attracts more attention and app installs from it rather than from static images.

Gif requirements:

• presence of the game’s title and/or logo;
• there must be at least one gameplay episode;

Technical requirements:

• size: up to 5 MB;
• aspect ratio: 16 x 9;
• optimum width: 780–800 px;
• number of frames per second: preferably at least 20.

We also recommend testing different options and selecting the most effective of those.

Positive examples

Games	Prev. banner	New banner	Launches increase	Commentary
Pirate treasures			+200%
Play Find			+58%
Slotfortuna			+66%

Non-effective examples

The most common error - banner has no gameplay.

Games	Prev. banner	New banner	Launches increase	Commentary
Lords			no effect	No gameplay
Sugar Heroes			no effect	No gameplay
Lotorus			minor decrease	No gameplay