Animated banner in user's feed

To apply please use - this link and choose Промо GIF issue type                                                                                  

Also please check out other featuring options

In addition to images, interactive gif format can be used to promote games in the News Feed. It also attracts more attention and app installs from it rather than from static images.

Gif requirements:

  • presence of the game’s title and/or logo;
  • there must be at least one gameplay episode;

Technical requirements:

  • size: up to 5 MB;
  • aspect ratio: 16 x 9;
  • optimum width: 780–800 px;
  • number of frames per second: preferably at least 20.

We also recommend testing different options and selecting the most effective of those.

Positive examples

GamesPrev. bannerNew bannerLaunches increaseCommentary
Pirate treasures+200% 
Play Find+58% 
Slotfortuna+66% 

Non-effective examples

The most common error - banner has no gameplay.

GamesPrev. bannerNew bannerLaunches increaseCommentary
Lordsno effectNo gameplay
Sugar Heroesno effectNo gameplay
Lotorusminor decreaseNo gameplay