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On mobile platforms, some games can be additionally promoted in the user News Feed and attract a new audience. They are shown without the “Advertisement” signature.
To launch such a promotion, you need to pay special attention to the visual component of the banner image. Based on our experience, conversion can double just by using a good image.
Game banner requirements:
- size 1280 x 720;
- the image should be clear, not blurred;
- the image must contain the game’s title and/or logo.
Recommendations on the placement of elements
- Indents should NOT be less than 40 px from all edges. This is a mobile layout requirement.
- This rule applies to logos and titles.
- Any of the size values may be larger if necessary, but it is NOT recommended to use less.
|Try to fit the title into an area of 640 px by 360 px
|Try to fit the title into an area of 360 px by 200 px Recommended location: in the corners of the illustration with an indent NOT less than 40 px
|Try to fit the logo into an area of 640 px by 360 px
|Try to fit the logo into an area of 360 px by 200 px
|Logo and title
|Large logo + title
|Try to fit the objects into an area of 640 px by 640 px
|Small logo + horizontal title
|Try to fit the objects into an area of 560 px by 200 px
|Small logo + vertical title
|Try to fit the objects into an area of 360 px by 360 px